Vivienne Westwood Makes the Great Outdoors Fashionable

By: Rachel Bowman - Published: Jun 2, 2009   Updated: Mar 25 2011 • References: & selectism
At $424, the Vivienne Westwood Penknife is not one you want to lose on a camping trip.

The Penknife by Westwood includes a nail file, tweezers, scissors, toothpick, and keyring. It comes in hunter green, and all together looks like a useful tool. But again, at $424, maybe Vivienne Westwood Penknifes should be for home use only.

Implications - It might seem unusual to blend high fashion with a functional tool like a penknife, but for consumers who want to combine fashion and utility it is definitely a product that would seem worthwhile. Vivienne Westwood makes a smart move with this product by understanding that their customers are willing to pay a little extra for a high-status makeover of a simple device. For consumers looking for status symbols with every purchase they make, this is definitely a smart product to offer. Stats for Designer Penknives Trending: Older & Chilly
Research: 4,612 clicks in 363 w
Interest: 3.7 minutes
Concept: Designer Penknives
Related: 26 examples / 20 photos
Segment: Males, 18-55
Comparison Set: 10 similar articles, including: pretty pocket protection, usb knives, and caring knives.