At $424, the Vivienne Westwood Penknife is not one you want to lose on a camping trip.
The Penknife by Westwood includes a nail file, tweezers, scissors, toothpick, and keyring. It comes in hunter green, and all together looks like a useful tool. But again, at $424, maybe Vivienne Westwood Penknifes should be for home use only.
Implications - It might seem unusual to blend high fashion with a functional tool like a penknife, but for consumers who want to combine fashion and utility it is definitely a product that would seem worthwhile. Vivienne Westwood makes a smart move with this product by understanding that their customers are willing to pay a little extra for a high-status makeover of a simple device. For consumers looking for status symbols with every purchase they make, this is definitely a smart product to offer.
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Concept: Designer Penknives
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Segment: Males, 18-55
Comparison Set: 10 similar articles, including: pretty pocket protection, usb knives, and caring knives.
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