Soft, subtle and entirely romantic, the Vivara Jewelry Spring 2013 ad campaign adds a feminine glamor to the bold pieces being showcased. With a hint of a punk element, some of the cuffs and necklaces could easily be styled a completely different way. Yet since the season often calls for pretty and whimsical aesthetics, the brand has certainly gone in the right direction.
Starring top model Isabeli Fontana, the Vivara Jewelry Spring 2013 ad campaign is captured outdoors amongst green grass and trees. The statement-making pieces were complemented by a range of different flowers, which also addresses the season perfectly. Only the Brazilian beauty's tousled hair and thick cat eye makeup suggests the edgier looks that the jewelry line could adorn.
Stats for Floral-Accented Jewelry Ads
Trending: Older & Buzzing
Research: 10,485 clicks in 160 w
Interest: 2.5 minutes
Concept: Vivara Jewelry Spring 2013
Related: 99 examples / 76 photos
Segment: Females, 18-35
Comparison Set: 36 similar articles, including: shackled statement jewelry, mother's day giveaways (sponsored), and playfully vibrant editorials.
Floral-Accented Jewelry Ads
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