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The 'Viva Viva Brazil' Editorial Showcases World Cup Fashion

By: Vasiliki Marapas - Published: • References: highsnobiety and highsnobiety
As a continuation of its 'World Cup Month' feature, Highsnobiety introduces the 'Viva Viva Brazil' editorial.

Considering the sport's increasing popularity in the US, soccer-themed apparel could find a more permanent home in the streetwear industry. This editorial, styled by Atip W, features a collection of some of Highsnobiety's favorite soccer-inspired looks. Model Billy Moran is dressed in garments from brands such as adidas, Billionaire Boys Club, Saint Laurent, Nike, Goodhood and Uniforms For The Dedicated, among others. Moran exudes an elfin, boyish charm that works well with each of these sporty, colorful and well-tailored ensembles.

Other features from World Cup Month include historic world cup moments recreated in LEGO, a collection of the best soccer commercials of all time and a thought-provoking article on how hosting the games will affect Brazil.