PUMA has put a new collection of super weightless sneakers on the market. They are called the PUMA L.I.F.T. Racers and represents one of the famous global brand’s most light and incredible fit shoes, created from lightweight foam injected into the mould.
I really love the TV commercial with its visual trickery. We see a couple moving through a series of film-projected virtual scenes onto a white painted apartment.
The ad is made by New York based advertising agency, Droga5.
The L.I.F.T. Racer is available online and from PUMA concept stores as of March 14th, 2009.
Visual Gimmick Projections
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