Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Pop-Up Books for Grown-Ups

Visionaire's

— November 9, 2008 — Art & Design
Remember the cute little pop-up books you had as kid? Visionaire's new Limited edition “Surprise” puts a decidedly wicked spin on the genre.

The champagne company Krug has teamed with Visionaire, who is "the leader in multi format creative industries" to create a clever pop-up book for adults that brings creative photography to life. The 4,000 numbered issues feature 3-D works by luminaries like Mario Testino, Sophie Calle and Alasdair McLellan.

Implications - These books offer adults playful and entertaining ways through which they can revisit their childhood. Not all grown-ups have forgotten about their childhood and these pop-up books will allow adults to engage in a nostalgic and entertaining activity. I wonder how many businesses executives and lawyers would ditch an afternoon of work to play with these interactive reads!
Trend Themes
1. Adult Pop-up Books - Creating pop-up books specifically for adults can tap into nostalgia and provide entertainment for a mature audience.
2. Interactive Photography Books - Integrating 3-D works by prominent photographers into pop-up books offers a new and immersive way to experience their art.
3. Reviving Childhood Pleasures - Designing pop-up books that allow adults to revisit their childhood and engage in nostalgic activities can create a unique market segment.
Industry Implications
1. Publishing - Publishing companies can explore the adult pop-up book market by partnering with artists and photographers to create interactive and visually stunning books.
2. Art and Photography - Art and photography industries can embrace the concept of incorporating their works into pop-up books, creating a new medium for showcasing their talent.
3. Leisure and Entertainment - The leisure and entertainment industry can leverage adult pop-up books as a unique and engaging activity for grown-ups, offering a break from daily routines and work.
4.9
Score
Popularity
Activity
Freshness