The champagne company Krug has teamed with Visionaire, who is "the leader in multi format creative industries" to create a clever pop-up book for adults that brings creative photography to life. The 4,000 numbered issues feature 3-D works by luminaries like Mario Testino, Sophie Calle and Alasdair McLellan.
Implications - These books offer adults playful and entertaining ways through which they can revisit their childhood. Not all grown-ups have forgotten about their childhood and these pop-up books will allow adults to engage in a nostalgic and entertaining activity. I wonder how many businesses executives and lawyers would ditch an afternoon of work to play with these interactive reads!Stats for Pop-Up Books for Grown-Ups Trending: Older & Average
Traction: 10,171 clicks in 318 w
Interest: > 3 minutes Concept: Pop-Up Books For Grown-Ups
Related: 46 examples / 35 photos
Segment: Neutral, 18-55 Comparison Set: 17 similar articles, including: pop up books for adults, pop up books as 3d sculptures, and pop up books for adults 2.