Virtual Worlds are trendiest spot for kids and teens in US

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TrendOffice
 On: Oct 9, 07
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This is the beginning of the article in Creativematch, but what I deffinitely agree with is their conclusion that it is difficult to know what all this virtual interaction really means.

"Marketers are still trying to figure out how to reach young audiences on social networking sites, but already there is a new game in town: Virtual worlds, according to a report from eMarketer".What makes virtual worlds appealing to young people? Virtual worlds are about connecting and communicating--the two recurring themes for online youth. Virtual worlds also allow kids to tap into their creativity, indulge their desire for self-expression and exercise their proclivity for exploration. (creativematch)

 Via: creativematch  






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