Mitsubishi's Mirage G4 Night Drive Offers a Dual-Screen Test Drive

By: Rahul Kalvapalle - Jul 21, 2016
References: media.mitsubishicars & gizmag
Mirage G4 Night Drive is an innovative new virtual test drive program, developed by Japanese automaker Mitsubishi, that is designed to make it easier than ever for anyone to test drive a Mitsubishi vehicle from the comfort of their own home.

To take part in this unique and interactive experience, users have to first visit the Mirage G4 Night Drive website, which allows them to take control of a vehicle displayed on their screen. This experience, which works on smartphones, tablets as well as laptops, allows users to move their virtual vehicle around the test track in order to get a sense of the vehicle in question.

This virtual test drive system is a great example of interactive experiential advertising as it enables potential customers to get closer to the brand without having to make a massive effort to do so.