Coca-Cola Company's Fanta has launched a virtual tennis game on mobiles across Europe.
This 3D augmented reality game connects two phones via Bluetooth to play an exciting game of tennis on a court. The way players hit the virtual ball is by using their mobiles as tennis rackets.
Another app that has been created is called the ‘Fanta Stealth Sound System’ which includes sounds such as wolf-whistles, warnings, pssts, and tags for phrases like "cool" and "Let’s get out of here."
Stats for Virtual Tennis
Trending: Older & Mild
Research: 2,646 clicks in 363 w
Interest: > 3 minutes
Concept: Virtual Tennis
Related: 43 examples / 33 photos
Segment: Males, 12-35
Comparison Set: 16 similar articles, including: fireball tennis, fake digital displays on tennis courts, and multi-player wii tennis.
More Stats +/-
Fake Digital Displays on Tennis Courts
Multi-Player Wii Tennis
28 Super Hot Tennis Innovations to Celebrate Wimbledon 2008
Guerrilla Tennis Courts