Fanta Launches Interactive Gaming Campaign

Coca-Cola Company’s Fanta has launched a virtual tennis game on mobiles across Europe.

This 3D augmented reality game connects two phones via Bluetooth to play an exciting game of tennis on a court. The way players hit the virtual ball is by using their mobiles as tennis rackets.

Another app that has been created is called the ‘Fanta Stealth Sound System’ which includes sounds such as wolf-whistles, warnings, pssts, and tags for phrases like “cool” and “Let’s get out of here.”