Rockstar

Fanta Launches Interactive Gaming Campaign

By: Tisah Tucknott - Published: • References: adverblog
Coca-Cola Company's Fanta has launched a virtual tennis game on mobiles across Europe.

This 3D augmented reality game connects two phones via Bluetooth to play an exciting game of tennis on a court. The way players hit the virtual ball is by using their mobiles as tennis rackets.

Another app that has been created is called the ‘Fanta Stealth Sound System’ which includes sounds such as wolf-whistles, warnings, pssts, and tags for phrases like “cool” and “Let’s get out of here.” Stats for Virtual Tennis Trending: Older & Mild
Traction: 2,613 clicks in 275 w
Interest: > 3 minutes
Concept: Virtual Tennis
Related: 40 examples / 31 photos
Segment: Males, 12-35
Comparison Set: 15 similar articles, including: fireball tennis, fake digital displays on tennis courts, and multi-player wii tennis.