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Giraffas Turned Its Fast Food Trays into a Virtual Soccer Field

By: Laura McQuarrie - Published: • References: nlab.itmedia.co.jp & en.rocketnews24
Brazilian fast food chain Giraffas noticed that 90% of their customers play with their smartphones while eating, so as part of the promotions for the FIFA World Cup 2014, the chain turned its green trays into a miniature virtual soccer field.

The tray paper was printed to look like a lush green soccer field, and included a small orange strip that could be ripped off and balled up into a soccer ball. A customer's smartphone functioned as the goalie and made use of the phone's the accelerometers, front cameras and microphone. With the smartphone goalie set up, a game of finger soccer could be played alone or with a friend, by flicking the paper ball at one of three spots on the phone's screen. Stats for Sports Field Food Trays Trending: This Year & Buzzing
Traction: 620 clicks in 31 w
Interest: > 3 minutes
Concept: "virtual Soccer Field"
Related: 59 examples / 45 photos
Segment: Males, 12-35
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