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Health-Tracking Digital Pets

'Aiko' is a Virtual Pet App for Apple Watches That Monitors Movement

— September 19, 2015 — Lifestyle
'Aiko' is a virtual pet app that provides users a companion to monitor their healthy activity using the Apple watch interface. The Tamagotchi-like pet, quite literally, holds onto users hands and keeps them company with every step they take. As the wearer increases their daily movement with walking or jogging, Aiko gets healthier and happier too. In this way, the virtual pet app encourages wearers to lead a healthier lifestyle.

The humanized app's interface has three simple pages. The first features the face of the beloved creature, while the next shows the amount of crystals it has left for food or features special "love" crystals. The final page tracks its energy and health stats, which is simultaneously monitoring the wearer's as well, sending movement-motivating notifications. Developed by TANK & BEAR, this wearable app modernizes the beloved 90s digital BFF, allowing users to even take their pet's photo and share it with friends.
Trend Themes
1. Virtual Pet Apps - Developing virtual pet apps that enable companionship and incentivize healthy activity can create a new market for wearables.
2. Humanized Interfaces - Designing interfaces that create emotional connections with users, similar to the Tamagotchi-like pet, can differentiate wearable apps in the market.
3. Activity Monitoring - Focusing on health monitoring and providing notifications that motivate users to engage in healthy activity is becoming increasingly important in wearable industries.
Industry Implications
1. Wearables - The wearables industry can develop virtual pet apps that incentivize healthy activity through companion and gamification features.
2. Pet Industry - The pet industry can collaborate with technology companies to develop virtual pet apps that promote health monitoring through gamification strategies.
3. Fitness Industry - The fitness industry can integrate wearable virtual pet apps to incentivize engagement in healthy activity and promote a healthier lifestyle.
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