Brioni's Virtual Mirror Will Let Men Build & Preview Bespoke Suits

By: Laura McQuarrie - Published: Jun 23, 2014 • References: & luxuo
A new Brioni flagship store just opened up in Milan to coincide with Milan’s menswear fashion week and if you happen to be in need of a bespoke suit, the store's new virtual mirror is worth buying a ticket to Italy for.

The Brioni Miror is a new suiting technology that features a personalized made to measure feature that helps its clientele virtually visualize thousands of fabric and color choices on a virtual mannequin. The Brioni Miror is being introduced in three stages. For now, consumers are able to browse virtual looks, but by next year, customers will be able to build multi-purpose wardrobes. By 2017, it's anticipated that Brioni shoppers will be able to look in an actual digital mirror and see themselves modeling the suits, with fabrics and patterns rendered in HD. Stats for Interactive Tailoring Mirrors Trending: Older & Popular
Research: 6,598 clicks in 99 w
Interest: 0.9 minutes
Concept: "virtual Mirror"
Related: 83 examples / 64 photos
Segment: Males, 18-55
Comparison Set: 30 similar articles, including: retro inspired gangster portraits, debonair dandy editorials, and distinguished gentleman portrayals.