Crayon Marketing Launches in Second Life
Jeremy Gutsche — October 31, 2006 — Business
References: crayonville & news.agendainc
In September, I wrote an article about Virtual World Marketing, suggesting it may be the next big thing. Now, a new marketing company named Crayonville has been launched in Second Life. The company has already lined up dozens of clients and it taking over the marketing space of the virtual world.
Their press release, which was in the real world, noted, "The world has changed, but marketing, advertising, and public relations have not," said Joseph Jaffe, author of the bestselling book Life After the 30-Second Spot (Wiley) and crayon's President and Founder. "There is no question that the influence organizations can achieve through traditional marketing, advertising and PR is fading fast."
Their press release, which was in the real world, noted, "The world has changed, but marketing, advertising, and public relations have not," said Joseph Jaffe, author of the bestselling book Life After the 30-Second Spot (Wiley) and crayon's President and Founder. "There is no question that the influence organizations can achieve through traditional marketing, advertising and PR is fading fast."
Trend Themes
1. Virtual World Marketing - Opportunity for businesses to leverage virtual reality platforms for marketing and advertising purposes in order to reach a wider audience.
2. Virtual Advertising Agencies - Disruptive innovation opportunity for companies to establish virtual ad agencies within virtual worlds like Second Life.
3. Transforming Traditional Marketing - Opportunity for businesses to adapt and evolve their marketing strategies in response to the changing landscape of advertising and PR.
Industry Implications
1. Marketing and Advertising - Opportunity for marketing and advertising agencies to explore virtual reality platforms and establish a presence in virtual worlds.
2. Virtual Reality - Opportunity for virtual reality technology providers to collaborate with virtual advertising agencies to develop advanced and immersive marketing solutions.
3. Public Relations - Opportunity for PR firms to embrace the digital transformation and integrate virtual reality marketing strategies into their client services.
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