Virgin Mobile Ads Bash Spitzer

By: Bianca Bartz - Published: Mar 14, 2008 • References:
Virgin is known for their cutting edge ads, but they're also known for stirring up quite a controversy. The latest ads, which will run in a Toronto newspaper, are for Virgin Mobile and were inspired by the Eliot Spitzer scandal.

Using the political mishap to create the shockvertisement, the Virgin Mobile's print campaign features a photograph of a bashfully smirking Spitzer with a thought bubble that reads, "I'm tired of being treated like a number." At the bottom is Virgin's tagline, "You call the shots."

The fine print reads, "At Virgin Mobile, you're more than just a number. When you call us we'll treat you like a person, not a client. Whether you're #9 or #900, you'll get hooked up with somebody who'll finally treat you just how you want to be treated." Stats for Political Scandals for Cell Phone Marketing Trending: Older & Mild
Research: 3,542 clicks in 428 w
Interest: 4 minutes
Concept: Political Scandals For Cell Phone Marketing
Related: 60 examples / 46 photos
Segment: Neutral, 18-55+
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