I'd like to give a jumbo jet-sized, virtual high-five to the just-launched Virgin Atlantic’s Twitter Bot that allows the populace to quickly check their flight status simply by Tweeting. Gone are the days when you have to wait on phones or even open up a whole new web browser to see how bored you will be for the next couple hours of your flight delay. Simply amazing.
All the customer has to do is Tweet @VAInfo with a very specific format such as @VAInfo plus flight number as well as the date like this : @VAInfo VS1 1411. They will then receive an automatic and quite chipper response (Hello Gorgeous!) telling you when and where the flight is leaving and its arrival time.
This is an immense break in the industry where so many elements to flying are tedious and cumbersome. Virgin has also implemented Facebook and Foursquare check-in. This time it has hopped aboard the Twitter bird and in the process, packed along all that makes the medium efficient, namely its 160 character message blasts. The Virgin Atlantic Twitter Bot will clear up room for the customer service team and is a model that will doubtlessly catch on like wildfire throughout the industry and even outside of it.
Stats for Mile-High Social Media Check-Ins
Trending: Older & Mild
Research: 535 clicks in 235 w
Interest: 1.2 minutes
Concept: Virgin Atlantic's Twitter Bot
Related: 65 examples / 50 photos
Segment: Neutral, 12-55+
Comparison Set: 24 similar articles, including: 13 ways twitter enables activism, 99 amazing airline innovations, and boarding pass branding.
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