Viral Wonderbra Ad Edit

Cadbury Gorilla Spoof
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WonderBra has created a spoof of the Cadbury Gorilla commercial we featured a few months ago, adding a little sex appeal to the viral Dairy Milk ad.

In the Wonderbra ad, model and songwriter Jentina hits the drums in nothing but her (Wonderbra) undies). She closes her eyes seductiveley as Phil Collins’ In the Air Tonight plays… until the beat kicks in. Then she starts banging around the drums, her boobs bouncing like crazy.

In case you don’t remember the original, I added a link, but to summarize, the play-on-words guerrilla campaign features a man in a gorilla suit playing the drums to the same track, but the actual chocolate product is not mentioned until the end.

Just like the original, the product (Wonderbra) isn’t featured until the end… except this time, it was featured very prominently throughout. The spoof has become a viral YouTube sensation!

Cadbury Guerilla Marketing - Dairy Milk Gorilla Ad (VIDEO)

Cadbury has come up with some very clever gorilla marketing, literally. Their 90 second Dairy Milk candy bar video doesn’t feature chocolate once, not verbally or visually. Guerilla marketing is a low-budget, unconventional spin on marketing that often doesn’t feature the actual product at all. Al… [More]