Superstar

The Phillips ShaveEverywhere Campaign

By: Going Like Sixty - Published: Sep 26, 2008 • References: shaveeverywhere & adage
Guys, have you ever tried explaining your usage of a total body groomer to trim your nether regions to your father?

Philips has renewed their ShaveEverywhere campaign with some new manologues. This one features a chap explaining how "...a smaller nest makes the bird looks larger."

Philips first launched the viral five years ago comparing man parts that might need grooming with fruits and nuts. Philips has not removed the original campaign, learning that web marketing may need more time than usual before reaching critical mass. Stats for Manologue Advertising Trending: Older & Mild
Research: 4,431 clicks in 397 w
Interest: 4 minutes
Concept: Manologue Advertising
Related: 43 examples / 33 photos
Segment: Neutral, 18-55
Comparison Set: 16 similar articles, including: shaving ads, philips bodygroom adds an inch to manhood, and spiraled pop-up greenhouses.