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By: Bianca Bartz
St. Patrick's Day Viral - Irish Spring Body Wash
Irish Spring Body Wash is using St. Patrick’s Day as an excuse to launch a silly viral campaign.
Similar to Elf Yourself, Santa Swing and Move Your Lederhos’n, the campaign lets users upload their own photo. They get to select from a variety of facial accessories like mustaches and pipes, head pieces, like leprechaun hats or berets, select an Irish-themed background and a body.
After selecting the appearance of the character, users can type in their own text which is turned into speech in a variety of voices that can also be selected.
It’s also been featured on Maxim.
I can’t say I want to buy the body was, but I sure had fun making this…
Via: colgate Posted: Mar 5, 08
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