Irish Spring Body Wash
Irish Spring Body Wash is using St. Patrick’s Day as an excuse to launch a silly viral campaign.
Similar to Elf Yourself, Santa Swing and Move Your Lederhos’n, the campaign lets users upload their own photo. They get to select from a variety of facial accessories like mustaches and pipes, head pieces, like leprechaun hats or berets, select an Irish-themed background and a body.
After selecting the appearance of the character, users can type in their own text which is turned into speech in a variety of voices that can also be selected.
It’s also been featured on Maxim.
Similar to Elf Yourself, Santa Swing and Move Your Lederhos’n, the campaign lets users upload their own photo. They get to select from a variety of facial accessories like mustaches and pipes, head pieces, like leprechaun hats or berets, select an Irish-themed background and a body.
After selecting the appearance of the character, users can type in their own text which is turned into speech in a variety of voices that can also be selected.
It’s also been featured on Maxim.







