Bianca Bartz
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 Irish Spring Body Wash Irish Spring Body Wash is using St. Patrick’s Day as an excuse to launch a silly viral campaign. Similar to Elf Yourself, Santa Swing and Move Your Lederhos’n, the campaign lets users upload their own photo. They get to select from a variety of facial accessories like mustaches and pipes, head pieces, like leprechaun hats or berets, select an Irish-themed background and a body. After selecting the appearance of the character, users can type in their own text which is turned into speech in a variety of voices that can also be selected. It’s also been featured on Maxim. I can’t say I want to buy the body was, but I sure had fun making this…
References: colgate Comment: on St. Patrick's Day Viral |
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