Irish Spring Body Wash is using St. Patrick’s Day as an excuse to launch a silly viral campaign.
Similar to Elf Yourself, Santa Swing and Move Your Lederhos’n, the campaign lets users upload their own photo. They get to select from a variety of facial accessories like mustaches and pipes, head pieces, like leprechaun hats or berets, select an Irish-themed background and a body.
After selecting the appearance of the character, users can type in their own text which is turned into speech in a variety of voices that can also be selected.
It’s also been featured on Maxim.
Stats for St. Patrick's Day Viral
Trending: Older & Chilly
Research: 3,238 clicks in 425 w
Interest: 4 minutes
Concept: St. Patrick's Day Viral
Related: 52 examples / 40 photos
Segment: Neutral, 18-35
Comparison Set: 19 similar articles, including: gamified banking apps, re-imagined smart albums, and caffeinated chocolate treats.
St. Patrick's Day Viral
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