Superstar

Irish Spring Body Wash

By: Bianca Bartz - Published: • References: colgate
Irish Spring Body Wash is using St. Patrick’s Day as an excuse to launch a silly viral campaign.

Similar to Elf Yourself, Santa Swing and Move Your Lederhos’n, the campaign lets users upload their own photo. They get to select from a variety of facial accessories like mustaches and pipes, head pieces, like leprechaun hats or berets, select an Irish-themed background and a body.

After selecting the appearance of the character, users can type in their own text which is turned into speech in a variety of voices that can also be selected.

It’s also been featured on Maxim. Stats for St. Patrick's Day Viral Trending: Older & Chilly
Traction: 3,218 clicks in 354 w
Interest: 4 minutes
Concept: St. Patrick's Day Viral
Related: 60 examples / 46 photos
Segment: Neutral, 18-35
Comparison Set: 22 similar articles, including: top 100 drinking trends of 2014, sporty officewear editorials, and locals-connecting apps.