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Irish Spring Body Wash

By: Bianca Bartz - Published: • References: colgate
Irish Spring Body Wash is using St. Patrick’s Day as an excuse to launch a silly viral campaign.

Similar to Elf Yourself, Santa Swing and Move Your Lederhos’n, the campaign lets users upload their own photo. They get to select from a variety of facial accessories like mustaches and pipes, head pieces, like leprechaun hats or berets, select an Irish-themed background and a body.

After selecting the appearance of the character, users can type in their own text which is turned into speech in a variety of voices that can also be selected.

It’s also been featured on Maxim. Stats for St. Patrick's Day Viral Trending: Older & Chilly
Traction: 3,216 clicks in 351 w
Interest: 4 minutes
Concept: St. Patrick's Day Viral
Related: 59 examples / 45 photos
Segment: Neutral, 18-35
Comparison Set: 21 similar articles, including: gender-neutral mentrual apps, 60 examples of brand fandom, and braided hairstyle editorials.