Viral Awareness Test
Bianca — March 23, 2008 — Pop Culture
I can't give away the ending to this video as it would destroy the point; you'll have to watch to see how effective it is.
The Awareness Test is an interesting viral video that's been generating a lot of buzz this week. It's intention is to promote how easily we can miss things when we're focused on something else.
Check it out!
Implications - The Internet has created a new form of entertainment out of viral videos. In the beginning, it was simply users taking advantage of YouTube to film these segments and now it appears companies are doing the same. It makes the perfect viral marketing campaign that gets people engaged and helps to expose companies to a worldwide audience with just one click. This strategy is the next step for every business to take in order for them to evolve with their consumers in a technology-obsessed world.
The Awareness Test is an interesting viral video that's been generating a lot of buzz this week. It's intention is to promote how easily we can miss things when we're focused on something else.
Check it out!
Implications - The Internet has created a new form of entertainment out of viral videos. In the beginning, it was simply users taking advantage of YouTube to film these segments and now it appears companies are doing the same. It makes the perfect viral marketing campaign that gets people engaged and helps to expose companies to a worldwide audience with just one click. This strategy is the next step for every business to take in order for them to evolve with their consumers in a technology-obsessed world.
Trend Themes
1. Awareness Marketing Campaigns - Companies can leverage the power of viral videos to create awareness marketing campaigns that engage and educate viewers.
2. Interactive and Engaging Advertising - With viral videos serving as an example, businesses can create more interactive and engaging advertising campaigns to capture their audience's attention.
3. Ephemeral Marketing Content - Creating short-lived, eye-catching viral content can help businesses generate buzz and attract attention from viewers in a crowded online space.
Industry Implications
1. Advertising - Advertising agencies can offer clients the creative direction and marketing expertise necessary to create successful viral marketing campaigns.
2. Social Media Marketing - Social media marketing firms can assist businesses in promoting and distributing their viral marketing content across social media platforms for maximum reach.
3. Digital Marketing - Digital marketing firms can help businesses craft a comprehensive marketing strategy that includes viral video content as a way to capture attention and reach a wider audience.
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