Vipp Product Packaging Highlights Clean Aesthetics and Function

By: Amelia Roblin - Published: May 30, 2011 • References: vipp & lovelypackage
No amount of color on a case can improve the quality of the item inside, so the sincerity of Vipp product packaging is quite welcome to those who care little for frills.

A clean label is sometimes the best way to get a product taken seriously, but to meet this criteria, the merchandizing does not need to be plain necessarily. Vipp teamed up with Box House to create a line of packages for these kitchen and bathroom implements, which recognizes that the objects within achieve a harmony between function and an elegant visual appeal. Vipp product packaging printed in a soft matte black with light grey sans serif text and a closeup image of the soap dispensers and salt and pepper shakers within. Stats for Bauhaus Houseware Branding Trending: Older & Chilly
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Concept: Vipp Product Packaging
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Segment: Females, 18-55
Comparison Set: 28 similar articles, including: dimpled lager labeling, misshapen figurine merchandizing, and sport-enhancing strongboxes.