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Marvelous Minty Homewares

The VIPP Copenhagen Green Collection Features an Irresistible Color

— August 9, 2012 — Art & Design
It seems that every vivid shade that this studio churns out is enough to make people actually crave trash cans. Isn't that an achievement? The VIPP Copenhagen Green collection of garbage bins and more is the flavor of the year, taking inspiration from a desirable location.

In celebration of Denmark's wonderfully eco-friendly -- or shall we say, "green?" -- city, the homewares brand has released waste paper baskets, toilet brush containers, soap dispensers and toothbrush holders in their annual color of a lovely milky emerald pigment. The products promise to add a modern punch to your interior spaces and turn often intentionally overlooked objects into eye-catching accents. It isn't often the way that these projects are taken on, but the VIPP Copenhagen Green collection might actually influence the rest of your home decor.

Photo Credits: VIPP Blog
Trend Themes
1. Eco-friendly Homewares - The VIPP Copenhagen Green collection taps into the trend of eco-conscious consumers looking for sustainable home products.
2. Transformation of Overlooked Objects - The VIPP Copenhagen Green collection represents a disruptive innovation opportunity by transforming everyday objects like trash cans and toilet brush containers into stylish and visually appealing home accents.
3. Color as a Design Trend - The use of the milky emerald pigment in the VIPP Copenhagen Green collection showcases the trend of color becoming a key design element in home decor.
Industry Implications
1. Home Furnishings - The VIPP Copenhagen Green collection presents an opportunity for the home furnishings industry to cater to eco-conscious consumers who are seeking sustainable and visually appealing products for their homes.
2. Interior Design - The VIPP Copenhagen Green collection offers disruptive innovation opportunities for interior designers to incorporate sustainable and stylish homeware products into their designs, turning overlooked objects into attractive accents.
3. Sustainable Living - The VIPP Copenhagen Green collection aligns with the growing trend of sustainable living, providing an opportunity for companies in the sustainability industry to collaborate or create similar eco-friendly products.
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