"Evolution of Technology" by Saturn Electronics

By: lourdes sanchez bayas - Published:   Updated: Jul 21 2011 • References: motionographer
“Evolution of Technology” is a brilliant promotional campaign by the German electronics retailer, Saturn, which presents a Darwinian-like evolutionary struggle for survival among different species.

However, the struggle takes place among robotic fish, dinosaurs, insects and other artificial creatures that viciously destroy one another in a survival of the fittest scenario.

This advert, which showcases the rapid and competitive evolution of technology, is dark and violent but also very innovative and artistic.

Implications - This interesting combination between dark and violent as rapid and competitive is both highly entertaining and thought-provoking. I would love to watch this advert over and over, and I rest assured I'm probably not alone!