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“Evolution of Technology” is a brilliant promotional campaign by the German electronics retailer, Saturn, which presents a Darwinian-like evolutionary struggle for survival among different species. However, the struggle takes place among robotic fish, dinosaurs, insects and other artificial creatures that viciously destroy one another in a survival of the fittest scenario. This advert, which showcases the rapid and competitive evolution of technology, is dark and violent but also very innovative and artistic. References: motionographer Filed In: |
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