Prodigy

The Diadema City 'Violence Against Women' Campaign Lacks Empathy

By: Taylor Keefe - Published: • References: pazbr & adsoftheworld
In the Brazilian city of Diadema, there has been a campaign released called 'Violence Against Women' to raise awareness of domestic violence. But does the bright illustrative artwork take away from the empathy we are suppose to feel for the victims?

The 'Violence Against Women' campaign in Diadema, Brazil is an excellent effort to raise awareness and curb further brutality against women in the region. The illustrations are well done, with pastels and bright colors adding much to the composition of the work. Each image is accompanied with correlating copy, which translates to "Some women look for the man of their dreams but end up finding their worst nightmare," "If violence against women is a crime, how come she is the one still trapped?" and "It is hard to go home and realize you are safer outside." Stats for Technicolor Brutality Ads Trending: Older & Mild
Traction: 1,520 clicks in 142 w
Interest: 2.1 minutes
Concept: Violence Against Women
Related: 48 examples / 37 photos
Segment: Neutral, 18-55
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