In the Spring/Summer 2009 campaign for French Connection (FCUK), male model Tyson Ballou gets stepped on by Danijela Dimitrovska.
This isnt the first time that Tyson Ballou has been beaten up in a fashion ad. Karen Elson schooled Ballou for Vogue Magazine, and he was also manhandled by the iconic supermodel Linda Evangelista in the September issue of Vogue Italia 2008.
This particular campaign was shot by Terry Richardson. Check out more of the images from the campaign above.
Painful Fashion Ads
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28 Sinfully Delicious Terry Richardson Photo Shoots
Pyromaniac Ad Campaigns