This simple gadget is perfect for your wine. The Vinturi wine aerator exposes the wine to air allowing it to breathe “releasing its intended aromas and flavors.” The company concluded that "the same bottle of wine treated with Vinturi was higher in overall flavor intensity and mouthfeel." So all wine drinkers out there this is the right product for you.

Implications - People who like to call themselves "foodies" tend to appreciate food and drink more than the average person. Businesses that cater to these people can offer products specific to enhancing food and drink tastes such as the featured Vinturi wine gadget. Businesses that create unique ways for people to enjoy their foods and beverages could cause a rise in the people who call themselves "foodies."