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Villa de Platos Uses Barnyard Designs

By: Susan Keefe - Published: Oct 30, 2011 • References: savvy-studio.net and lovelypackage
Villa de Platos is a family run company that focuses on providing quality edibles made using traditional Mexican techniques.

Founded in 1980, Villa de Platos has always focused on producing delicious products while limiting the company's impact on the environment. To illustrate the company's traditional and simplistic approach to food production, all Villa de Platos products are swathed in reserved and quaint packaging.

Created by the Mexican design firm Savvy Studio, Villa de Platos packaging features classic typeface and photographs reminiscent of what you would find in a butcher's manual from the late 19th century. Projecting itself as a salt of the earth brand, Villa de Platos successfully illustrates the company's preference for a previous time when simplicity and quality reigned.

With all the appearance of hand rendered illustrations and restrained, refined typography, the Villa de Platos packaging achieves a quite classiness without resorting to excessive flourish.