Presenting a fuchsia tint which appears in almost every shot, the series is greatly contrasted, portraying a surreal atmosphere. Shot by photographers Anna Palma and Ray Brown, this Viktoriya Sasonkina NAAG Fall 2010 editorial is gorgeously composed. From using bright bold hues to soft, hazy lighting effects, the photographers' techniques with the camera are undeniable.
Implications - Consumers are embracing the use of bolder colors in their products. Designs featuring a more vibrant aesthetic are appealing to those who want to stand out among their fellow shoppers. Companies trying to attract a greater number of customers who could focus on this desire for more statement making pieces.