This ad campaign for the new Viktor and Rolf Bonbon Fragrance will leave you wide-eyed with your mouth hanging open.
Featuring model Edita Vilkeviciute, the campaign is a simple image of the model sitting with an over sized bottle of the perfume. The twist is that model Edita is literally wearing nothing at all except the perfume - pretty pink bows are painted all over her body as a substitute for any physical fabric. The result is incredibly gorgeous, breathtaking, and definitely has that 'wow' factor. Edita's make up and hair are kept simple to let the perfume take center stage. Done by Inez & Vinoodh, this new campaign undoubtedly captures the perfume's stance as 'The new feminine fragrance.'
Check out the stunning image from Viktor and Rolf Bonbon Fragrance campaign above.
Stats for Stunning Bow-Covered Campaigns
Trending: Older & Warm
Research: 4,412 clicks in 121 w
Interest: 1.6 minutes
Concept: Viktor And Rolf Bonbon Fragrance
Related: 88 examples / 68 photos
Segment: Females, 18-55
Comparison Set: 32 similar articles, including: rocker attitude fashion ads, crooner clothing campaigns, and smartphone-shot fashion campaigns.
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