Sweatshoppe use a digital paint roller to project a video on Brick Walls

By: boom chicky boom - Published: • References: &
The multimedia performance partners of Sweatshoppe, Bruno Levy and Blake Shaw, developed a new technology where video, mark-making and architecture come together in a jaw-dropping interactive display they dubbed "video painting". To work the magic, Shaw created a Software program that projects video when triggered by the LED lights in the paint roller.

They shot the video in the urban settings of New York to create "The Landing" which is the first in a series of episodes to showcase their talented works. At a recent Art Show in Miami they gave attendees an opportunity to try out their system by painting a huge video of a women licking a Popsicle. Stats for Video Painting Trending: Older & Warm
Traction: 7,190 clicks in 320 w
Interest: 4 minutes
Concept: Video Painting
Related: 57 examples / 44 photos
Segment: Neutral, 18-35
Comparison Set: 21 similar articles, including: paint-exploding photography, colortastic explosion, and 90 artistic paintings.