'Vift' Sends a Video Greeting Card to Be Watched Once a Gift's Been Delivered

By: Cadhla Gray - Nov 3, 2015
References: docs.vift & psfk
This Christmas, people can personalize their gift parcels by sending a video greeting card along with it via 'Vift.' If people are far from their loved ones during the holiday, adding a video message with their present can be a nice way to customize the gifting experience.

Users must simply upload their personal video to the site and input the tracking number of the package they are sending. Vift then works with UPS, FedEx and USPS to track the gifts and only sends the receiver a link via SMS or email with the video greeting card once the package has been delivered.

In addition to personalizing gift giving from abroad, Vift also sees a market with online retailers. By sending a branded personal video with an ordered package, brands could provide things like instructions in a customized video for the consumer.