‘Bike Hero'

By: Marissa Brassfield - Published: Nov 20, 2008 • References: trendhunter
An incredible video called ‘Bike Hero’ is making its rounds on YouTube, sparking a flurry of skepticism from commenters that the viral is actually a guerrilla ad for Activision.

‘Bike Hero’ is made by a fan who’s recreated the game on a physical landscape and is playing The Living End’s "Prisoner of Society" using a controller mounted to his bicycle’s handlebars and a helmet cam.

Uploaded by YouTube user madflux, the video has already inspired skeptics who have doubted its flawless execution. Wired Magazine quotes one comment on the video from OnlyRev0lutions, who quips, "What’s it like to work for Activision?" Stats for Real-Life Video Games Trending: Older & Warm
Research: 7,298 clicks in 392 w
Interest: > 3 minutes
Concept: Real-Life Video Games
Related: 53 examples / 41 photos
Segment: Neutral, 18-55
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