The Victoria's Secret New York Flagship Features a Permanent Museum

By: Joey Haar - Jan 19, 2017
References: victoriassecret & lauraperuchi
The Victoria's Secret New York flagship on Fifth Avenue isn't the lingerie company's biggest retail location in the world -- in fact, it isn't even its biggest location in Manhattan. What earns the new location its title as flagship is rather an aspect of the consumer experience: the Victoria's Secret New York flagship features a permanent museum showcasing the brand.

As many are aware, Victoria's Secret is a fashion brand as well as a company offering consumer products. Its runway shows are legendary events, with the models who walk them often being propelled to pop culture fame thanks to their status as an "angel." The clothing worn during these shows is itself interesting, and the flagship museum is a repository of the most fantastical pieces, as well as the sketches and concepts that led to those final products.