This Range of Henderson's Cider was Inspired by Old Victorian Posters

By: Ady Floyd - Oct 15, 2015
References: sand-creative & thedieline
Design agency 'Sand Creative' redesigned the labels for the Henderson's range of Kent cider using old Victorian posters. The collection is made up of three different ciders, with each bottle resembling a different Victorian poster.

The theme of these authentic cider labels is completely re-imagined from the initial design. While the previous labels avoided the Victorian era altogether, these labels fully embrace its elegant and antique style.

The flavors of each cider pair nicely with the Victorian accents from the labels. For example, the 'Toffee apple' cider is adorned with a label reflective of an old circus poster. Then, the 'Elderflower' flavor utilizes an ancient botanical book. Finally, the 'Spiced Cider' flavor takes themes from old Victorian elixir logos. Using authentic imagery to create modernized labels, Henderson's markets its beverages with rustic and historical imagery.