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London Coffee Roasters Takes on a Victorian Era Branding Identity

By: Farida Helmy - Published: Apr 2, 2014 • References: confederationstudio and thedieline
Adding heritage and some vintage flair to coffee, the new Victorian era branding identity created for London Coffee Roasters is beautifully done and artfully crafted to watch the coffee beans on the inside.

Created by the UK-based creative studio Confederation Studio, the Victorian era branding identity for London Coffee Roasters uses colorfully illustrated characters on simple blank white backgrounds to enhance the charm of the vintage-inspired characters and to give the packaging both a contemporary and retro feel at the same time.

Passionate about coffee, the design studio jumped at the chance to be part of the branding solution for this British brand -- as any avid coffee drinkers would.

Channeling a sense of classic London, the characters used personify the type of coffee enclosed in the packaging.