Victoria Beckham Hong Kong is a New Destination in China

By: Mishal Omar - Jan 23, 2017
References: insideretail.hk & retaildesignblog.net
Indicating her brand's rise to popularity, Victoria Beckham's Victoria Beckham Hong Kong boutique is located at the Landmark shopping center – a central location in the territory.

Several years ago, people would have scoffed at the notion that a former Spice Girl would become one of the leading names in luxury fashion, but such is the case for Beckham. This space is only her second retail store, with her first being in London and designed by the same person, Farshid Moussavi. The expansive boutique features heavily mirrored ceilings and walls, gray and neutral tones and minimally placed clothing items.

This retail store provides evidence that the Chinese market is one that many brands are vying to have a space in.