This Vibrant Ice Cream Branding Reveals Stories in the Form of Images

By: Mishal Omar - Oct 25, 2016
References: kaylaraedohmen & packagingoftheworld
This vibrant ice cream branding was designed by Kayla Dohmen for the concept ice cream brand 'Marco Polo.'

In creating the packaging for the ice cream, the artist decided to focus on evoking a sense of adventure for those who are seeking to purchase the food product. Each individual flavor features illustrations that are inspired by its colors. With imagery that represents various outdoor adventures such as diving, hot air ballooning and landing on the moon, the vibrant ice cream branding is anything but forgettable. The concept brand's catchphrase is unsurprisingly "Crave an Adventure."

The artist behind this concept brand understands the importance of eye-catching imagery when it comes to capturing the attention of consumers.