Going Like Sixty
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 Viagra's 'Viva Cruiser' Axed by FDA Holy crap! There was a Viagra game and I didn’t know about it? Talk about leaving their target audience out of the loop! It sounded like fun too. According to Multinational Monitor, “Viva Cruiser” gameplay involved guiding a motorcyclist down a desert road collecting gifts for a date, sort of like ‘Paperboy.’ Among these gifts were the tiny diamond-shaped blue pills that are immediately identified as Viagra. The video game’s music was the “Viva Viagra” commercial theme song, and a narrator instructs, “Don’t let erectile dysfunction get you down.”  Viagra lost some of its “viva” when the Federal Drug Administration (FDA) shut down Pfizer’s attempt to market its “little blue pill” through an online video game. The video game was pulled shortly after Pfizer removed a video ad from CNN.com, which aired without required warning messages. “The video is misleading because it makes representations and suggestions about the use of Viagra … but fails to disclose any risk information for the drug,” the FDA wrote in its warning letter to Pfizer.
(multinationalmonitor.org)References: multinationalmonitor.org Comment: on Video Games as Prescription Drug Marketing |
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