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Viagra's 'Viva Cruiser' Axed by FDA

By: Going Like Sixty - Published: • References: multinationalmonitor.org
Holy crap! There was a Viagra game and I didn't know about it? Talk about leaving their target audience out of the loop! It sounded like fun too.

According to Multinational Monitor, "Viva Cruiser" gameplay involved guiding a motorcyclist down a desert road collecting gifts for a date, sort of like 'Paperboy.' Among these gifts were the tiny diamond-shaped blue pills that are immediately identified as Viagra. The video game's music was the "Viva Viagra" commercial theme song, and a narrator instructs, "Don't let erectile dysfunction get you down." Stats for Video Games as Prescription Drug Marketing Trending: Older & Average
Traction: 12,350 clicks in 304 w
Interest: 4 minutes
Concept: Video Games As Prescription Drug Marketing
Related: 60 examples / 46 photos
Segment: Neutral, 18-55
Comparison Set: 22 similar articles, including: naughty personified plants, viagra ring, and holistic libido boosters.