The New Viagra Ad Will Get You Thinking Naughty

By: Chalaine Mantha - Published: Jan 16, 2011   Updated: Aug 22 2011 • References: mcsaatchi and adsoftheworld
The new Viagra ad has a tag line that reads "See the world differently." The advertisement features the form of a bed on everyday objects, such as cars and countertops. It's obvious that they want people to start exploring their options.

The Viagra ad is quite brilliant and creative; one of the most clever ads I have seen in a while. It was created by the advertising agency M&C Saatchi in Auckland, New Zealand.

Implications - The use of intelligent design to create controversial and comical advertising will help companies reach younger markets. By creating a subtle and discreetly controversial advertising campaign, a business can garner attention from curious consumers, while ensuring their reputation is not tainted by over-the-top controversy.