Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Checkered Cloth Branding

Via XX Settembre Packaging has an Utterly Scrumptious Homespun Image

— July 25, 2012 — Lifestyle
In a world where you might not recognize the names of half of the ingredients in your edible goods, Via XX Settembre packaging has an enticing appeal. Looking at it, you know instantly that the products inside were put together with extra care, through judgements based on graphics and material.

A checked pattern covers every single bag, box and carton with little squares of blue, green and white that reference the company's Genoese seaside location. Dyed in fabric, the wrappers of the rice and bread sticks and the label on the jar of polenta almost look like they've been cut out of the corners of a soft picnic blanket. The name of the brand on Via XX Settembre packaging was printed by Studio Fusentast to give the added appearance of heritage and sophistication.
Trend Themes
1. Homespun Packaging - Opportunity for brands to differentiate themselves by using fabric-inspired packaging designs that convey a sense of traditional craftsmanship and care.
2. Locally-inspired Design - Designers can develop packaging that incorporates elements of a brand's locale, creating a sense of authenticity and uniqueness that appeals to consumers.
3. Heritage Branding - Brands can use typography and design techniques that convey a sense of tradition and long-standing heritage to create a perceived value that resonates with consumers.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage brands to use homestyle packaging designs that emphasize quality and authenticity, particularly for artisanal or specialty products.
2. Gift and Specialty Items - Designers can use homestyle packaging designs for gift and specialty items to convey a sense of mom-and-pop stores and traditional family businesses.
3. Crafts and DIY - Homestyle packaging designs can be used for crafts and DIY kits to create a sense of handcrafted tradition and care, appealing to consumers who value authentic, artisanal products.
3.6
Score
Popularity
Activity
Freshness