As the VHV Insurance ad campaign shows, and as any insurance company would want us to believe, our bodies and our lives can be pretty much as fragile as porcelain. Accidents happen, trivial or monumental, no matter how careful we are. Therefore it is always good to have a safety net in place just in case we fall, ensuring that we won't shattered, although we may walk away a little chipped around the edges.
Conceived by Hamburg-based ad agency Scholz & Friends, the VHV Insurance ad campaign depicts the world as entirely made up of porcelain. With the common phrase 'fragile, handle with care' as its tag line, the VHV Insurance ad campaign really drives home the point of the benefit of accident and life insurance.
Stats for Fragile Life Campaigns
Trending: Older & Mild
Research: 2,880 clicks in 254 w
Interest: 3.1 minutes
Concept: VHV Insurance
Related: 43 examples / 33 photos
Segment: Neutral, 35-55+
Comparison Set: 16 similar articles, including: inner fireworks campaigns, political pencil campaigns, and scary vegetarian campaigns.
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