Superstar

The VHV Insurance Print Ads Show We Must Handle Our Lives with Care

By: Meghan Young - Published: Jul 12, 2011 • References: s-f and ibelieveinadv
As the VHV Insurance ad campaign shows, and as any insurance company would want us to believe, our bodies and our lives can be pretty much as fragile as porcelain. Accidents happen, trivial or monumental, no matter how careful we are. Therefore it is always good to have a safety net in place just in case we fall, ensuring that we won't shattered, although we may walk away a little chipped around the edges.

Conceived by Hamburg-based ad agency Scholz & Friends, the VHV Insurance ad campaign depicts the world as entirely made up of porcelain. With the common phrase 'fragile, handle with care' as its tag line, the VHV Insurance ad campaign really drives home the point of the benefit of accident and life insurance.