The VH1 print campaign pokes fun at the music business and its ability to transform the image of its artists. The ads depict the musical artist at three stages in their career, which is then shown by how many records they've sold.
With every increase in record sales, the artist undergoes a makeover that is bigger than life. For instance, the rapper gets a gun and a vicious dog by the second stage, and by the third stage he has acquired an albino tiger! The slogan reads, 'The wonderful world of VH1.'
Strangely enough, I think I want to watch more VH1.
Stats for Tooned Musical Transformations
Trending: Older & Chilly
Research: 1,691 clicks in 315 w
Interest: 4 minutes
Concept: Vh1 Print Campaign
Related: 60 examples / 46 photos
Segment: Females, 18-35
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