Walmart is Encouraging People to Honor Veterans with a Green Lightbulb

By: Cadhla Gray - Nov 4, 2015
References: & adweek
In preparation for Remembrance Day, Walmart started a veteran campaign that encourages people across the United States to change a light bulb in their home or office to green in honor of people who have served.

The 'Greenlight A Vet' campaign includes a series of videos that exemplify the camouflaged lives of veterans as everyday people we run into. A teacher, a nurse, a man who holds the door -- all of these examples are veterans and though society can't always thank them, this small gesture can show appreciation.

The veteran campaign run by Saatchi & Saatchi New York emphasizes the difficulty of those who have served have while transitioning back to civilian life by highlighting different individual veterans and their transitioned lives. Meanwhile, Walmart has promised to hire 250,000 veterans by 2020.