Vests Made of Chains
By making the chain the bare essential, they are making the statement that vest jewelry should become a standard accessory in every fashionista's jewelry box.
Implications - In recent years there has been an increased emphasis placed on stylistic individuality. A company looking to appeal to originality obsessed consumers can do so by creating products that feature outlandish but easily recognizable designs. These products will attract interest from shoppers seeking novelty and those seeking a definitive way to express their fashion sense.