Referring to their striking jewelry designs as "vests" is pretty much a stretch, but Powerhaus designers Lenny Pier Ramos and Melissa Matos have designed a delicate silver chain that works as an accessory to enhance the drama of the fashion forward.
By making the chain the bare essential, they are making the statement that vest jewelry should become a standard accessory in every fashionista's jewelry box.
Implications - In recent years there has been an increased emphasis placed on stylistic individuality. A company looking to appeal to originality obsessed consumers can do so by creating products that feature outlandish but easily recognizable designs. These products will attract interest from shoppers seeking novelty and those seeking a definitive way to express their fashion sense.
Stats for Vests Made of Chains
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Interest: 4 minutes
Concept: Vests Made Of Chains
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Segment: Females, 18-35
Comparison Set: 11 similar articles, including: world record bling, razorblade necklace, and molecular structure jewelry.
Vests Made of Chains
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