The Vertigo art exhibit, which is currently being held in Rio de Janiero, Brazil, is one of the best displays of avant-garde art-nouveau that I have seen in a very long time.
The optically confusing art work featured at the Vertigo art exhibit includes such oddities as a blue and red checkered wall that appears to be sucking in its surroundings, as well as an artificial peacock that has human features instead of animal.
Implications - This use of optical art is one that is arresting to the eye. Businesses can utilize this art form in their campaigns or advertisements to draw in viewers instantly and keep them interested in future products and brands.
Optically Confusing Art
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Illusionary Face Paintings
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