There is no doubt that people would be tempted to enviously spy on anyone who gets their hands on the latest H&M collaboration collection, which the Versace for H&M Cruise 2012 campaign portrays artistically. With a covert paparazzi vibe, this ad campaign captures two beautiful models languidly lounging around a pool in the coveted pieces.
Unlike the cruise collection's lookbook, which is very simple and direct, the Versace for H&M Cruise 2012 campaign builds a narrative with each shot. It has a Hollywood-like theme that makes each fashion design feel even more exclusive than it already is. Model Abbey Lee Kershaw, who is also the star of the lookbook, does a fantastic job channeling her inner celebrity as she relaxes outdoors unbeknownst that there lurks a voyeur behind the bushes.
Stats for Stylish Voyeur Ads (UPDATE)
Trending: Older & Mild
Research: 2,255 clicks in 229 w
Interest: 2.6 minutes
Concept: Versace For H M Cruise 2012 Campaign
Related: 94 examples / 72 photos
Segment: Neutral, 12-55
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