Superstar

The Versace Fall 2014 Campaign Cleverly Plays on Window Shopping

By: Misel Saban - Published: • References: versace & fashioncopious.typepad
To celebrate the latest Versace Fall 2014 campaign, the Italian high-fashion house launched an ad campaign the artfully played off of the idea of window shopping by placing live models in the windows with the brand's latest line of dresses, trench coats and purses.

The Versace photoshoot featured four elegant young models, two men and two women, posing in beautiful boutique windows dressed head to toe in garments from the latest Versace collection. The garments featured in this season's line were bold and vivacious, full of hot reds and stark blacks. One of the hottest looks featured a blonde model with luxurious curls dressed in a tight red dress and feathered coat posing in a store front window while another model dressed in a leather Versace body-con dress checked her out. Stats for Glamorous Boutique Editorials Trending: This Year & Warm
Traction: 1,649 clicks in 26 w
Interest: 3 minutes
Concept: Versace Fall 2014 Campaign
Related: 92 examples / 71 photos
Segment: Females, 18-55
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