The Vera Wang Home Try-On Program Ships Prototypes to Customers
Laura McQuarrie — October 27, 2021 — Art & Design
References: zales & prnewswire
Launching today, the Vera Wang Home Try-On Program gives couples the ability to create an engagement ring on Zales.com and have the prototype shipped to their address within the United States. To make the most of the Vera Wang LOVE Home Try-On Program, consumers can use the Vera Wang LOVE Online Design Tool and customize the design that they'd like to try on and potentially even cherish forever.
This experience lets customers mix and match center settings and mountings to create up to nine ring combinations of their choice. With a refundable deposit of $200, customers will get a kit that includes three center stone settings, three ring mountings, two bands (rose and gold tones), a ring sizer and insert cards. This kit can be experienced for seven days before being returned.
This experience lets customers mix and match center settings and mountings to create up to nine ring combinations of their choice. With a refundable deposit of $200, customers will get a kit that includes three center stone settings, three ring mountings, two bands (rose and gold tones), a ring sizer and insert cards. This kit can be experienced for seven days before being returned.
Trend Themes
1. Customizable Engagement Ring Kits - Jewelry companies can create their own customizable ring kits for customers to try on and purchase.
2. Online Design Tools for Jewelry - Jewelry companies can create online design tools for customers to customize their own rings, increasing customer satisfaction and engagement.
3. Home Try-on Programs for Luxury Products - Luxury brands can create home try-on programs for their products to increase accessibility and convenience for customers.
Industry Implications
1. Jewelry - Jewelry companies can utilize customizable engagement ring kits and online design tools to disrupt the industry and increase customer engagement.
2. E-commerce - E-commerce platforms can implement home try-on programs to make luxury products more accessible to customers and increase sales.
3. Luxury Retail - Luxury retail brands can create home try-on programs to enhance the customer experience and provide a new level of convenience for their customers.
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