This commercial for BBC Young Orators uses children preaching the iconic Martin Luther King speech. The commercial is very well filmed and the children certainly take command of their individual space.
The commercial was created by advertising agency RKCR/Y&R, London with creative direction by Mike Boles & Jerry Hollens.
Implications - Taking tips from the past is definitely one way to generate attention. By incorporating big events or iconic themes in history into modern advertisements, you may be able to generate the buzz you were looking for. Piggy backing on the residual power of old events can create inspiring or controversial statements that either way will get people talking about what you're trying to present.
Stats for Youth Lip-Sync Messages
Trending: Older & Chilly
Research: 2,193 clicks in 372 w
Interest: 4 minutes
Concept: Youth Lip-Sync Messages
Related: 49 examples / 38 photos
Segment: Neutral, 18-55
Comparison Set: 18 similar articles, including: bbc, animated advertising for beijing olympics, and bbc's iplayer.
Youth Lip-Sync Messages
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