Collage-Inspired Jewelry Campaigns
The Velvet April 2010 accessories shoot is a great example of of mixed media work used in the fashion industry. By adding photos of flowers onto models in place of clothing, the jewelry is complemented without being overshadowed.
Implications - And that's exactly the kind of marketing you need to have when you're running a line based solely on accessories. You attract consumer attention with the whole campaign, but the ad's make sure that everything in the marketing draws the eyes of viewers to the jewelry.