At King's Cross St Pancras in London, Renault created a French-inspired vehicle installation in collaboration with Fred Sirieix in order to excite the public about the opportunity to win a trip to Paris through the company.
The installation consisted of a 25-foot birdcage, which held a red Renault Clio Dynamique S at its center. This cage drew inspiration from Parisian love locks and on the structure itself, people were invited to add their own lock in order to be eligible to win great prizes such as spa visits, restaurant dinners or the grand trip to Paris.
As well as bringing some of the French spirit to London, the large-scale installation was also set up to celebrate 25 years of Renault Clio cars being in the UK.
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